Define the Category
WIN THE CATEGORY


"You can own just about any word in any language, or even create new ones,

if you understand the dynamics behind branding."


"When companies or products are new to market, they beg for mental "handles" to describe them.


So the first company or product in a new category, if they are aware of this fact, can create a new name or invent a new noun that can become the recognized name for the entire category."



Adversity Makes Men....
Prosperity Makes Monsters






What Constitutes An ELITE Domain?



Does Your Domain Meet ALL The Requirements

Of Being Labeled 'AN ELITE DOMAIN"



The Word
Sportsorship™©



Once You hear The Word, See The Word, Read The Word Sportsorship™©...it gets stuck in your head..Forever.


Sportsorship™© - A Once In A Lifetime Domain


Sportsorship™© will be the word searched by Every, Athlete, Agent, Agency, Brand, Product, Facility and Service Attached To The Sports Sponsorship, Sports Marketing Industry.


Sportsorship™© Is A Brandable Domain

Sponsorship --- Is NOT A Brandable Domain.


Sportsorship™© will become synonymous with SPORTS SPONSORSHIP....FOREVER.


Sportsorship ™©

Today ...a Neologism..

Tomorrow...A Word In Every Dictionary


Owning a word with ™©....Priceless !!



Determining
A Domains Value



" The Value Of A Domain Depends On The Size Of The Business One Could Build Upon It."


Does the Domain clearly identify an industry, a service and or a product.


Does It Offer A Significant Advantage Over A Premium (Eg: Sponsorship.com) Domain ?


Forbes™© List of The TOP 50 Sports Agencies In The World, are Responsible for OVER $50 BILLION In Sports Contracts and Approximately $2 Billion in Commissions.


Presently, there is not ONE ( or even two ) Words, you can enter into Google™© to FIND ANY of The Forbes™© TOP 50 Sports Agencies. (NIC actual Co. names)


Type SPORTSORSHIP into Google™©

Top of Page ONE.



Defining
An ELITE Domain



Can The Word Be Trademarked ? ™ ©

Is It 'Original'...Is It 'One Of A Kind' ?


Does It Tell The Story ?

Is It Easy To Say..To Remember ?


Does It Have World Wide Appeal ?

Is It A DOT COM ?


C-O-M-M-E-R-C-I-A-L DOMAIN REQUIREMENTS

C - Commercial

O - Original

M - Memorable

M - Meaning

E - Extension

R - Real

C - Correct

I - Infringement Free

A - Alphabet Only

L - Length


You Cannot Stop Change...

Don't Let It STOP YOU.




The Power
Of DOT COM



There Are approximately 170,000 words in the English language.

Many of them WILL become

DOT COM's someday.


There Are Approximately 1500 TDL's

Already registered in the world.


With Every Registered Domain,

With Every NEW TDL registered.

The Power & Value of DOT COMs grows.


In the Coming Years..."Unicorn Domains" (Billion Dollar Valuations) will start to appear.


These domains will be all DOT COM's.


Own A Word That Is BRANDABLE !!!


Twitter

@Sportsorship™© #Sportsorship






The Power Of A Brand
COMPARE
Keyword Domains
vs
Brand Domains
In Search Results



Domains Search Results
and where they
Rank In Google





Social Media
Turbocharges
Simplicity in Search


Sportsorship™©

Is Simple

Says What It Does
In One Word




Branding in the Age of Social Media



Great Brand is a CLEAR Explanation for EVERYTHING





Social Media
Meets
branding

Say What
You Do
IN
ONE WORD



When Neologism's Become Words


Eleanor Maier, Oxford English Dictionary (OED) associate editor, said a word would usually have been around for about 10 years before being added to the dictionary.


Exceptions are made if a word achieves wide currency quickly and can be used without explanation.


“Not everything we log will satisfy our inclusion criteria and some of them are likely to be relatively short-lived,” she said. “But it means we have a record of the usage and a place to add evidence and developments.”




The creation and adoption of neologisms is a natural and ongoing process in the evolution of language.



Famous Neo's



Aspirin, Hoover, Laundromat, Band-Aid, Kleenex, Frisbee, Xerox, Tupperware, Escalator, Granola, Zipper.



The BIG Neo's



Pinterest.com, Skype.com, Spotify.com, Instagram.com, Shopify.com, Google.com, Twitter.com,



Today's Neo's



Superspreader, Covidiot, Memes, Spam, Workcation, Flexcation, Hortpreneur, Bassackwards, Blogspotting, Cannabusiness, Nillionaire



Social Media



The emergence of Neologisms through social media has accelerated their dissemination well beyond the limited group of active social media users.


These terms have become ingrained in the everyday jargon of social media and have become part of the universal vocabulary embraced by populations worldwide.