Sportsorship - CAA.com

I would like to take this opportunity to introduce you to Sportsorship™.

The domain but more importantly, The Word. And you can own it.

I registered Sportsorship™ as a domain in 2007.

I created the word in the 90's, utilizing it as a platform for fundraising in support of my own kids amateur sports teams. We ran the program for over 10 years with great results at which point I withdrew from Coaching as our kids grew to new levels.

As the owner of the Sportsorship™ domain, I believe it will become the most searched term by sponsors, brands, athletes, sporting events, and teams.

Sport Sponsorship and Sport Brand Marketing will change forever.

I appreciate your time and invite you to view the following presentation.

Sportsorship™ is a portmanteau of the words Sport and Sponsorship and now

an Elite Domain in the world of sports sponsorship and marketing.

I believe Sports Sponsorship, Social Media Sports Marketing and Sport Fan Engagement will reach unprecedented heights in coming years.

SuperBowl LVII streaming and fan engagement is a great example.

Enter Sportsorship™ in Google, We Are ‘Top Of Page 1,

Followed By Sportsorships.com and Twitter @Sportsorship.

The term Sportsorship™ is quickly gaining traction as a learned phrase.

The strength of the term Sportsorship™ lies in its straightforwardness and its ability to clearly convey the concept of sports sponsorship and marketing in one word.

It the world of social media, simplicity and directiveness, saying what is does in one word, will be the key in driving the popularity of Sportsorship™ as the term that embodies the entire sports sponsorship and marketing sector.

Social Media likes simple, direct terms.

A Sponsorship is not a Sportsorship™

They Are Different.

Every athlete, brand, sports property, and major sporting event in the industry,

will be initiating searches using the term Sportsorship™.

"Whomever acquires this domain

The Question is not whether they will receive significant traffic

The Question is, what are they going to with it once it arrives on their doorstep."

Sportsorship™ can be ‘The Tie That Binds’ the IEG/IMG/WME/Endeavor Brands

into one searchable platform reaching every brand, athlete, sports property

and major sporting event on the planet.

'To Know Where To Go'

As we prepared to offer Sportsorship.com for sale, we sought input from a diverse range of experts, including domain specialists, trademark attorneys, etymologist linguist, and even Merriam-Webster's Dictionary.

Their invaluable insights greatly contributed to our preparation process.

1. Domain Specialist

"Once you hear the word Sportsorship©™, there is no other word you can use.

Once This Domain Is Put Into The Hands Of A Major Sports Media or Marketing Company... It's Value Will Skyrocket."

2. Trademark Attorney

"Assuming the goal of Sportsorship™ is to bring together the fields of sport sponsorship, sports marketing, athlete sponsorship and representation, sport brand representation, and sports facilities management into a unified, easily searchable platform, the straightforward design and simplicity of the word may result in genericization, causing it to be perceived as a common term rather than a distinct brand. At that point, you've become Kleenex and Aspirin. "

3. Focus Group Quotes

"That's not your word, I've heard that before."

"What was the word people used before Sportsorship™?"

"Are you allowed to own a word that everyone uses?"

4. Etymologist Linguist

"The term 'Sportsorship™' is effortless to articulate and clearly conveys its meaning making its acceptance into everyday language likely to occur rapidly. Given that people have a tendency to be lazy in their language and prefer a simple language,

I would anticipate the word's usage and progression will increase rapidly."

5. Merriam-Webster's Dictionary

On the record "Our dictionaries are based on actual usage evidence, so I am afraid we cannot accept submissions for entry".

Off the record "I have seen many words reviewed by our board.

It may take a years, but my opinion, Sportsorship™ will be a word someday".

The results of the above supports the conclusion that Sportsorship™ has the potential to be the dominate search term in the sports sponsorship and marketing industry.

The unique combination of "sports" and "sponsorship" makes it a highly relevant and descriptive. The sport sponsorship market lacks a clear path to sports sponsorship.

Sportsorship™ will fill that gap and provide the path for athletes, brands, events, sport properties, and digital marketers world wide.

It's simplicity, memorability, uniqueness, and ability to clearly convey its meaning in just one word make it a truly exceptional domain name.

Sportsorship™ holds the potential to transform the manner in which individuals and organizations search for information and resources in the sports sponsorship market.

It has the power to become the "Google™" of the sports sponsorship industry, offering clear, concise, and industry-specific results.

Cars.com valued at 872 Million, a very basic business model, selling ad space

to 20,000/+- car dealerships for $2000 to $3000/mnth.

Throw in some Google Ads and you have over ½ billion in sales.

That business model for Sportsorship™ would encompass 195 countries, 8 billion sport fans and limitless sporting events.

The concept of Sportsorship™ as an industry word and term is seen as highly impactful and valuable, and it is expected to be a valuable tool for navigation in the sports sponsorship market.

Sportsorship™ is 'Blue Ocean' and It is a Game Changer.

To 'Own A Word' that all your competitors clients will utilize

in searches and business dealings, is a rare and valuable commodity.

Sportsorship™ is not only a word, but a verb, a noun, a term,

a brand-able trademark, and a DOT COM.

In the realm of marketing, it simply does not get any better than this.

When a company, an athlete, or a social media personality

has millions of followers who can immediately expose a new word

to millions of followers, that post is powerful enough to

permanently imprint that word on the cerebral cortex.

"When Sportsorship™ is introduced, it may render many sports marketing words

and domains completely irrelevant in searches. It's that strong."

To Build a Brand

You MUST Own the Word

A Word That No One Else Owns !

More importantly, Sportsorship™ has the potential to become a "First Thought" in the sports sponsorship market, revolutionizing the way individuals think and search for not just sports sponsorships but a starting point for all sponsorships.

The prediction is that Sportsorship™ will become a generic term as it is gains widespread recognition and usage within the sports sponsorship market, eventually being perceived as a standard term rather than a proprietary one.

That's marketing power no dollar can buy.

IEG/IMG/WME/Endeavor

Compiling a list of prospective buyers, utilizing the ‘Forbes Top 20 Sports Agencies’, we are confident that we will secure a deal before reaching the end of this list.

Research indicates starting with IEG/IMG/WME/Endeavor is our wise choice.

1. IEG already owns the domain Sponsorship.com and comprehends

the significance and value of owning a word and a prominent domain in the industry.

2. Endeavor (NYSE:EDR) is a public company - shares in lieu of is a possibility.

3. IEG/IMG/WME/Endeavor has a world wide footprint and multiple talent agencies and sport organizations. Sportsorship™ will not be limited to sport brands. The word can be attractive to all types of brands. Sportsorship™ can become a popular marketing tool for all the non-sport brands of Endeavor looking to increase their visibility, reach new audiences, and build brand awareness.

"The concept of value is relative, and the value of any given action can only be determined by comparing it to other possible actions".

By integrating Sportsorship™ into Endeavor Group, Sportsorship™ has the potential to drive significant traffic for Endeavor, leveraging its established reputation and extensive industry network into one common searchable, recognizable,

memorable platform.

Introducing a concept like Sportsorship™ is not without risk, especially when it

is challenging the corporate status quo.

'Polaroid looked a digital photography only as a fad.

Our "historical business success will carry us through".'

Sportsorship™ will become the 'First Thought' in the minds of brands and athletes.

You are Not Buying A Domain

You are Buying A Word With A Domain.

During a focus group, a participant asked, "What was the word people used before Sportsorship™?" The answer is. ‘There was no word’, and there still isn't.

Measuring website traffic, not one of Forbes' top 20 agencies has any significant monthly traffic compared to real sport websites.

For instance, CAA.com gets only 200/m/month, IMG.com at 82/m/mnth and Endeavorco.com gets about 75/m/mnth.

Sponsorship.com, owned by IEG, gets less than 5000 visitors per month.

The majority of searches for "sponsorship" on Google refer to immigration

and not sport sponsorship. Twitter tags #sponsorship shows similar results.

According to Google, Distinct Words, Creative Brand Names will ALWAYS win

over Keywords. You can Meta Tag your Head Code full of keywords,

but a Distinctive Brand that is Not a Keyword, will almost always win.

I like sports. I have 3 Coaching Certifications, Senior Skydive Instructor with over 1000 skydives and have coached thousands of kids and adults.

But until I made the decision to sell Sportsorship™, I could not name

one of the top 20 agencies listed.

As a publicly traded company, you are accountable to your shareholders

which can sometime paralyze a company when making decisions,

especially those involving risk.

Blockbuster shareholders said no to Netflix.

As mentioned above, a share/cash proposal would be my preference as IEG/IMG/WME/Endeavor should see immediate positive results from the markets.

Depending on the rollout and followup, EDR could surpass you IPO price,

which could make a lot of legal problems go away.

Insiders say 137 Sells and only 14 Buys in the last 6 months. Lets change that.

Within 6 months of launching, Sportsorship.com monthly website traffic should grow past CAA.com and within a year should easily sustain 7 figure traffic/month.

By the time of FIFA World Cup 2026, there should be no athlete, brand or sponsor

on the planet that will not know Sportsorship™.

Social Media is like water, it will always take the path of least resistance. KISS

As mentioned above, I am open to a cash/stock for domains proposal.

I am very confident that Sportsorship™ will have a significant impact on Endeavor stock and I would like to share in EDR's growth. I believe it will be substantial.

The EDR news release announcing the acquisition of Sportsorship™ should have a very positive effect on EDR. Even with an initial minimal effect of 1% or more, it will effectively make the cost of the domain 'Free'.

This move would demonstrate Endeavor's commitment to becoming

the 'Worlds Top Player' in the sports sponsorship industry and I believe

it will well-received by stockholders and the market.

We are grateful for your consideration and time in viewing our proposal.

I will apologize for the aggressiveness of the presentation. It is probably the most forward presentation I have ever done, but I see a fit here and I see profitability

for all involved. Sometimes you need to shout to get people to hear.

I appreciate that we have stressed the importance of Sportsorship™, but we would like to reinstate that this 'Word and Domain' has the capability to bring about significant change for both its owners and the industry as a whole.

This is not just a Domain..It Is A Word With A Domain.

Sportsorship™ is one of my very first domains and it will hurt to let it go.

It is very important to me that Sportsorship™ goes forward with the proper partner and on to a worthy project.

When I create domain names, I also create business models as one.

You can't have one without the other.

I have others, maybe more valuable than Sportsorship™.

If you are intrigued by our proposal, please do not hesitate to reach out.

I would be more than happy to discuss further.

Time is of the essence.

Again, thank you for your time.

Best regards.

N Kevin MacPhee

KevinM@Laidir.com

w780-418-0000 M-F 9-4

c780-918-8338 Personal Cel

Mxaxz.com

February 15 2023

Creative Artists Agencies
CAA.com

65 E. 55th St.
New York, NY 10022
1 212 556 5600

Attention:
Mr. Ari Emanuel
Mr. Patrick Whitesell
Mr. Mark S. Shapiro

"When a Brand Becomes a Word' in Consumers Minds,
That Brand has Been Effectively Positioned Against its Competition."

“A Domain Should Create A Relationship Of..
Trust – Value – And Most Importantly..Loyalty”

There will be NO One, in the Sport Sponsorship Industry..
That WILL NOT SEARCH - Sportsorship™

"This word will spread through the sports sponsorship and marketing industry like wildfire.
There is nothing like it out there.
Once you hear the word Sportsorship™, there is no other word you can use."

There Will Only Be One Owner Of "Sportsorship™"
Madrid Protocol - Sections
028 - Games and Sporting Goods
035 - Advertising and Business Services

"Do Not Buy A Domain On Where The World Is Today..
Buy It On Where The World Will Be Tomorrow."

In 2019, Voice.com sold for $30 million making it the most expensive publicly announced
domain name purchase of all time..and its doesn’t even make it to Page 1 on Google™.

EDR - NYSE

"The One Who Defines The Category
WINS THE CATEGORY..PERIOD"

The task is, not so much to see what no one has seen yet; but to think what nobody has thought yet,
about what everybody sees.

Erwin Schrödinger
Nobel-Prize-winning physiologist

1-888-918-9118

February 15 2023

Creative Artists AgenciesCAA.com65 E. 55th St. New York, NY 100221 212 556 5600Attention: Mr. Ari EmanuelMr. Patrick WhitesellMr. Mark S. Shapiro

"When a Brand Becomes a Word' in Consumers Minds,That Brand has Been Effectively Positioned Against its Competition."

“A Domain Should Create A Relationship Of..Trust – Value – And Most Importantly..Loyalty”

There will be NO One, in the Sport Sponsorship Industry..That WILL NOT SEARCH - Sportsorship™

"This word will spread through the sports sponsorship and marketing industry like wildfire. There is nothing like it out there. Once you hear the word Sportsorship™, there is no other word you can use."

There Will Only Be One Owner Of "Sportsorship™"Madrid Protocol - Sections 028 - Games and Sporting Goods 035 - Advertising and Business Services

"Do Not Buy A Domain On Where The World Is Today.. Buy It On Where The World Will Be Tomorrow."

In 2019, Voice.com sold for $30 million making it the most expensive publicly announced domain name purchase of all time..and its doesn’t even make it to Page 1 on Google™.