"If you are the first in the "Own A Word' category,
you get to name the category.
If you invent it, create it, revise it, or re-position it,
you get to name it.
If your idea is innovative, imaginative, or free, consumers will memorize your name no matter what you call it.
The free music download sites are a good example.
Napster, Limewire and Kazaa are not necessarily
the best names ever created...but memorable.
When a company, an athlete, or a social media personality has millions of
followers who can immediately expose
a new word to millions of followers,
that post is powerful enough to permanently imprint
that word on the
cerebral cortex.
"So can you "Own A Word"?
That would be a unqualified "YES"!
"The One Who Defines the Category
WINS THE CATEGORY..PERIOD"
Very Soon
Every Brand, Every Athlete,
Every Facility
Will Enter
Sportsorship™©
Into Google©
Forbes Top 50 Sport Agencies
HTML
Sports Sponsorship - Statistics & Facts
Sports Sponsorship Spending
in the United States
from 2014 to 2024
